Having a huge mailing list is an incredible asset to any website.
It can help you generate leads to sell your products or services.
It can also help to drive an incredible amount of traffic back to your website and blog posts.
Now the burning question is – how can we put opt-in forms in key places on our sites to encourage people to subscribe without the headache that usually comes with technology?
The answers to all of your problems are in this post.
Today I’m going to share with you some great list building plugins that will make your life much easier, save you time and help skyrocket your mailing list.
This will enable you to sell more products and keep bringing your visitors back to your site – allowing you to create a great community that will help your website and business thrive for years to come.
Premium list building plugins for WordPress
Below we have put together a selection of the most functional and easy to use plugins that will help you to create high impact opt-in forms and landing pages to build your list.
The great thing with premium plugins is that in most cases you will get support – support for free plugins is never guaranteed and we can’t expect it to be.
Thrive Leads takes ‘code free’ customization to the next level
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Thrive Leads is an excellent plugin from Shane Melaugh and the Thrive Themes team which enables you to create beautiful opt-in forms and customize them to look exactly how you want them.
You can customize almost every element of your sign-up forms or choose from a range of templates on offer.
It comes loaded with advanced targeting options, easy yet effective split testing functionality and more.
Popovers come with the option of being triggered as someone is about to leave the page which is a great way to capture email addresses without interrupting someone as they read your content.
This plugin has all the functionality you need to grow your email list.
Features:
- Easy to customize
- 30+ opt-in form templates
- All major opt-in form types such as sidebar, after post, popover, slide-in and more
- Display as widget or embed anywhere on your website
- Support for 2 step opt-in forms
- Shortcode placement
- Split testing
- Statistics
Price: $59
Bloom combines ease of use and incredible value
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Bloom is a smart new plugin from the Elegant Themes team.
It’s designed to be easy to use and still keep a high level of flexibility.
You don’t get a visual editor like you do with Thrive Leads, but it’s still very easy to use and straight forward to create a great looking opt-in form.
You’ll be able to add various opt-in form types which include: popovers, slide-in, widgets, after post and inline.
You can also lock content away until a user subscribers using Bloom’s content locking functionality.
Features:
- Huge range of design templates
- Support for content locking
- Support for various opt-in form types
- Built in analytics
- Easy to use split testing functionality
Price: $89/year and includes access to all themes and plugins from Elegant Themes
List building goes viral with List Eruption
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This plugin is all about making your landing page do the hard work for you.
The idea follows a simple strategy whereby after opting in on the landing page, your visitors can then further unlock extra goodies in return for social shares.
Features:
- Utilizes research which proves an increase in conversions when content has been shared with friends and family
- Pre-designed customisable landing pages
- Responsive, mobile friendly templates
- Can be used in Facebook tabs
- Unique referral URL
- Social Media share options
- Reward tracking and Campaign analytics
- Gamification referrals
- Auto responder integration
Price: $37
Create feature box style opt-in forms easily with Plugmatter’s Feature Box plugin
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Feature Box is a clean, simple and really easy to use plugin that allows you to create a custom feature box, for drawing attention to a product, service or mailing list opt-in.
The box sits nicely under your website’s header but before the content, giving your visitors an instant and recognizable call to action, as well as being super-easy to get up and running.
There is a great demo on the Feature Box website which shows you just how easy it is to customize your Feature Box.
Features:
- Fully customisable
- Responsive templates
- Video templates
- Different feature boxes on other pages
- Target specific posts/pages
- Split testing
- Turn off for already subscribed visitors
Price: $37
OptinMonster creates high impact opt-in forms and comes packed with features
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Claiming to be the best lead-generation plugin for WordPress, OptinMonster allows you to create great looking opt-in forms in just 60 seconds.
You can use the form to target specific pages or posts and utilise A/B testing to find out what works best, increasing conversion rates.
One of the great features of this plugin is the ‘exit intent’ feature which allows you to display popovers just before a visitor leaves the website.
It also allows you to add opt-in forms via shortcode, popovers, slide-in, sidebar, after post and more.
Features:
- Multiple opt-in form designs
- A/B testing
- Page level targeting
- Exit intent technology
- Analytics
- Shortcode support
Price: From $9
There’s more than meets the eye with OptimizePress
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With OptimizePress you can create high quality and professional looking Landing Pages, Sales Pages and Membership Portals that allow for higher conversions.
It really offers a mixed bag of uses and isn’t just limited to the above. You can even use it to create webinars, product launch funnels and offer free training and course pages.
At $97 it’s a fairly large sum but considering how much you can do with this plugin, it’s certainly worth it.
They also offer a feature called the ‘Overlay Optimizer’ which allows you to offer 2 step opt-in forms similar to LeadBoxes by LeadPages (more on LeadPages in a moment).
What’s more is that this comes with a theme version so you can use it to power your entire site.
The theme version provides an opt-in form widget for your sidebar which isn’t available in the plugin, although there is a work around which involves creating an opt-in form shortcode in the visual editor and then adding a shortcode widget plugin or post signature plugin.
This means you can actually place the opt-in forms in any widget areas and below your blog posts.
Features:
- Overlay Optimizer feature
- Live editor for page building in real time
- Fully responsive and mobile ready
- Comes in both a WordPress Theme and Plugin format
- Over 30 templates to choose from
- Over 40 custom elements
- Comes with a WordPress theme with multiple layouts
- Comes with a full membership plugin (could save you over $100)
Price: $97
Take your list building to new heights with LeadPages
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LeadPages is much more than just a WordPress plugin – it’s a full lead generation platform.
The platform is best known for it’s ability to help you create high converting landing pages to build your list – in minutes.
You can then setup A/B split tests to optimize your pages and build your list faster.
Another incredible thing about this platform is that you can create something called ‘LeadBoxes’.
This is often referred to as a 2 step opt-in which I mentioned earlier.
Studies have shown that using a 2 step opt-in can potentially boost conversions by 30%.
LeadBoxes allow you to create a special HTML link that you can add to any website, when a user clicks on the link they will be greeted with a popover opt-in form. All of the statistics can be tracked from within your LeadPages dashboard and you can even setup split tests.
What’s more is that you’re not limited to any number of landing pages or using them on any number of websites.
Another great feature is that you aren’t limited to WordPress as HTML downloads are available.
The great thing is that once you add your landing pages to your website, whether you’re using the WP plugin or HTML versions – you can make edits from your LeadPages account, click save and your changes are instantly live on your website.
If you prefer, you can host your landing pages on LeadPages.
Features:
- Unlimited sites
- Unlimited LeadPages and LeadBoxes
- Build your list using your 404 page
- Digital asset delivery is taken care of
- Integrates with almost all mailing list providers
- Add links to any website to build your list
- Detailed analytics
- Set up split tests in seconds
- Hosting taken care of
- WordPress plugin and HTML versions available
- And lots more
Price: $37/month+
Create stylish popovers with Pippity
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Pippity is a WordPress popup and lead capturing plugin that makes the process of capturing names and email addresses for your mailing list that little bit easier.
Any popup that you create with Pippity, can be controlled to show up to your reader at a specified point in their browsing experience, which saves instantly annoying them and with the benefit of creating opt-in boxes too for post footers or sidebars, it helps your forms to stand out in the right places.
Features:
- 12 Designs including 6 popup bars
- Easily customisable
- Create multiple popup profiles
- Built in analytics
- A/B Split testing
Price: $49
Ninja Popups makes list building easy
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If you want to display high impact popups on your site at an affordable price – this is a great option for you.
What’s great is that this plugin gets good support and new features are being added as time goes on.
Features:
- Create unlimited popups
- Easily customise your popups
- Store popups in CSV file
- Operates via shortcode
- Supports exit intent functionality
- Supports most email marketing providers (e.g. Aweber, GetResponse, MailChimp, MadMimi etc)
- Responsive layouts
- Translation ready
Add-ons available:
- Themes Pack for Ninja Popups – get access to more high impact popup layouts for $5
- Ninja Widget Extra Add-on – now you can add your opt-in forms within blog posts or within your sidebar for $4
Price: $22
Offer exclusive content and build your list with Opt-In Content Locker
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You might have seen bloggers using content lockers that require a share on a popular social network in exchange for revealing the content.
They can work very well but the reality is that the lifetime value of an email subscriber is a lot higher than a social media share.
This plugin allows you to hide your content and reveal it in exchange for your reader’s email address.
If you’re struggling for content to use here; don’t worry because you can get some great results by just offering a PDF download version of your blog posts.
Features:
- Operates via shortcode
- Softlocker mode reveals your content to search engines but not visitors
- Supports most popular mailing list providers such as MailChimp, GetResponse, Aweber, iContact, Campaign Monitor and MyMail
- Data can be exported to CSV
Price: $12
Free list building plugins for WordPress
If the premium list building plugins aren’t for you, then don’t worry – we have a great selection of free plugins that you can get started with right now.
Subscribe2
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Subscribe2 is really useful for people just starting out and without much knowledge in terms of email marketing.
Simply put, it adds a basic form that lets readers subscribe to your blog or website, enabling them to receive updates every time a new post is published.
It’s worth noting that a lot of hosting environments aren’t designed for sending of emails on a large scale.
You may find that some web hosts limit the number of emails you can send in a given hour (e.g. Site 5 limit this to 500/hour).
Also deliverability can be affected when emails are being sent in bulk from a particular server.
It’s worth looking at a dedicated mailing list provider like MailChimp, Aweber or GetResponse to manage this for you.
Features:
- Simple, easy to use
- Send updates on a per post or digest basis
- Optionally exclude certain categories
- Bulk management
- Plain text and HTML
Price: free
Optin Revolution: WordPress Popup
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A simple, free WordPress popup that provides an unblockable way to display your website’s opt-in form or other important information.
While Optin Revolution comes in a Pro version, it’s possible to get some decent functionality without having to spend any money.
This includes control over the popup’s customisation and how many times your visitors will see the popup in any one session.
Features:
- Unblockable popup (potential to annoy visitors)
- Integrates with Aweber, iContact, GetResponse, MailChimp, Constant Contact and Wysija
- Plenty of customisation
- Control over popup appearance
Price: free
WordPress Calls To Action
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The main purpose of this free plugin is to help you convert passive website traffic into leads and subscribers to your email list.
It does this by allowing you to create a clear, call to action area anywhere on your web page.
A unique element of this plugin is its ability to integrate with the WordPress Landing Pages plugin (we’ll talk about that next), for a professional tool that boosts conversion rates.
Features:
- Visual editor
- Create static or popup calls to action
- Track conversion rates
- Carry out A/B split testing
- Use a pre-designed template or custom design your own
Price: free
WordPress Landing Pages
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As I mentioned above, WordPress Landing Pages works wonderfully together with WordPress Calls To Action and helps you to boost your website’s conversion rates.
It does this by creating a conversion or splash page attached to your site that will prompt your visitors into opting-in to your mailing list etc.
Features:
- Visual editor
- Track conversion rates
- Clone existing Landing Pages
- Use your current WordPress theme or a pre-designed template
- Pre-populate forms
- A/B split testing
- Works with any form system
Price: free
Optin Forms
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This plugin is a relatively new player to the market, at least in comparison to the other mailing list plugins I’ve mentioned.
Optin Forms is straight forward and has some beautiful designs – it looks like the layouts are specifically designed for adding within content or after content, but if that’s what you’re looking to do then this is the perfect solution for you.
It does look like there are plenty of features planned for the future which is great to see.
Features:
- Easily customisable designs
- Place opt-in forms on posts or pages
- Supports Aweber, iContact, MailChimp, GetResponse, MadMimi and Interspire
- Support for shortcodes
Price: free
Over to you
Ultimately the purpose of any opt-in or landing page plugin, is to help you increase conversions, gain leads and build a bigger, high quality mailing list that will serve you and your website well for years to come.
What is the biggest challenge you are facing right now when it comes to building your own mailing list?
The post 15 Top List Building Plugins For WordPress: Grow Your Mailing List Fast appeared first on WP Superstars.